OVERVIEW

The Brief: To create a refined brand identity for De Lacey Nurseries, bridging the gap between playful early-years discovery and professional educational excellence.”
The Challenge: De Lacey required a visual evolution that moved away from the ‘standard’ nursery aesthetic toward a more sophisticated, trustworthy identity. The goal was to appeal to discerning parents while maintaining a sense of warmth and creativity for the children.
The Solution: I developed a cohesive brand system centered on a soft, organic color palette and custom iconography. By pairing approachable, hand-drawn elements with clean, modern typography, the identity positions the nursery as a premium provider of early-years education. The project encompassed exterior signage, digital touchpoints, and internal communications.